Snuset.se Selects Avarda Checkout to Support Expansion and Secure Age-Verified Payments

Operating within a regulated industry places significant demands on the checkout experience, where security, compliance, and customer verification are critical. Through Avarda Checkout, Snuset.se gains access to an integrated payment solution designed to address these challenges while supporting scalable expansion across Northern Europe.

A key feature of the collaboration is age validation directly within the payment flow, helping ensure responsible sales and regulatory compliance without adding friction to the customer experience.

In addition, each transaction supports a stronger customer relationship and a more consistent customer experience, contributing to long-term retention. For Snuset.se, selling nicotine and tobacco products means marketing opportunities are restricted, which makes customer experience and retention within the merchant’s own environment critical. The next phase of the collaboration includes the implementation of Payframe, supporting Snuset.se in driving stronger customer retention.

“We’re excited to welcome Snuset.se to Avarda,” says Wilhelm Hyltén-Cavallius, CEO at Avarda. “For merchants operating in regulated categories, payments are about much more than transactions. With integrated age validation and a secure payment infrastructure, we help enable responsible sales while creating opportunities to build stronger customer relationships after the purchase.”

“We operate in a regulated category where compliance, age verification and customer experience all need to work together. We have applied double age verification since day one and have been actively driving this standard forward. We’re glad to partner with Avarda who share that approach. With Avarda, we get a payment infrastructure that supports that balance while enabling us to scale across Northern Europe.” says Carl Pilo Karth, CEO and Co-founder at Snuset.se

With Avarda Checkout, Snuset.se benefits from:

• Integrated age validation within the payment flow, as part of a broader age verification setup, including controls beyond checkout.
• Local payment methods optimized for high conversion
• A post-purchase experience within the merchant’s environment, supporting ongoing customer relationships
• Secure and reliable payment infrastructure
• A platform designed to support expansion across the Northern Europe region
 

The partnership strengthens Snuset.se’s ability to deliver a secure and compliant checkout experience while continuing to grow its presence across Northern Europe.

About Avarda

Avarda is a leading payment solution provider in the Nordic region, offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white-label payments, Avarda empowers retailers to own the customer journey, creating fully branded checkout and post-purchase experiences that enhance brand identity and loyalty. Avarda’s customizable solutions are designed to boost conversion and integrate seamlessly with business operations.

For media enquiries: pr@avarda.com
Visit: www.avarda.com

About Snuset.se

Snuset.se is a Swedish e-commerce retailer specializing in nicotine products, with a focus on nicotine pouches and snus. The company combines a wide product assortment with a data-driven approach to assortment, pricing and customer experience.

Operating in a regulated product category, Snuset.se has built its platform around compliance, including age verification at both purchase and delivery. The company is part of Get This Globe (GTG), a commerce and data-driven group focused on scalable e-commerce in regulated markets

For media enquiries: carl@snuset.se
Visit:  www.snuset.se