Avarda and Outnorth Announce Strategic Partnership to Elevate the Nordic Outdoor Shopping Experience
As part of the partnership, Outnorth will adopt Avarda’s flexible Checkout and Buy Now, Pay Later (BNPL) solutions, alongside PayFrame - a new payment feature that allows customers to manage and complete their BNPL payments directly within the merchant’s environment. This unique payment experience helps reduce drop-off rates at checkout, increases customer retention, and ultimately enhances overall sales performance.
“We’re thrilled to enter into a close partnership with Avarda. Together, we’re committed to driving high conversion and fostering customer loyalty across several markets,” says Ville Kangasmuukko Nordström, CEO at Outnorth.
Outnorth’s dedication to outdoor living by offering premium products and to be the number one destination for outdoor life - aligns seamlessly with Avarda’s vision for the future of e-commerce. Both companies share a commitment to rethinking how payments can support better customer journeys, and this strategic partnership lays the foundation for continued innovation in the Nordic retail space.
“We’re incredibly proud to partner with Outnorth. It’s a strong confirmation that our focus on flexibility, brand visibility for merchants, and a seamless customer experience truly resonates with today’s e-commerce leaders. This is more than just a technical integration—it’s a shared commitment to shaping the future of payments in online retail,” says Wilhelm Hyltén-Cavallius, CEO at Avarda.
About Avarda
Avarda is a leading payment solution provider in the Nordic region, offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white-label payments, Avarda empowers retailers to own the customer journey, creating fully branded checkout and post-purchase experiences that enhance brand identity and loyalty. Avarda’s customizable solutions are designed to boost conversion and integrate seamlessly with business operations.
For media enquiries: pr@avarda.com
About Outnorth
Outnorth is one of the leading Nordic retailers specializing in outdoor clothing, footwear, and equipment. With a strong focus on quality, sustainability, and functionality, Outnorth curates a wide selection of premium products from renowned Nordic and international brands. Rooted in a passion for outdoor living and adventure, the company serves customers across the Nordics and Europe through its robust e-commerce platform and customer-first approach. Outnorth is part of Outnordic – together with Fjellsport and Skitt Fiske – a leading outdoor group in the Nordics with strong positions in Norway and Sweden. Outnorth and Outnordic belong to Egmont, a Nordic media group and foundation, whose e-commerce businesses offer high-quality products for the modern consumer and inspire new experiences and communities across five lifestyle categories: Outdoor, Home & Interior, Health & Beauty, Parenting, and Hobby. The portfolio includes Outnorth, Fjellsport, Skitt Fiske, Garnius, Royal Design, Andlight, Bagaren & Kocken, Med24, and Jollyroom. More information: egmont.com.
For media enquiries: jonas.lidheimer@egmont.com